Instead of badmouthing competitors or their products, acknowledge the customer's question or comment and use the interaction as an opportunity to educate them about your products. How to Increase Sales and Tips for Retail Sales Associates. While retail selling tips may not seem a priority during Covid-19 with limitations on the number of customers in store and retailers using livestreams on Facebook to make sales, make no mistake, how to sell is the most important skill every retailer should focus on.. What are retail selling techniques? I’ve lumped these two skill sets together because your best customer service providers should be. As a retail sales associate, your responsibilities and duties include maintaining stock in an orderly fashion and completing sales transactions. Start the conversation off on something different than selling them something so they don't think that is your only motive. Marcy Goodfleisch from Planet Earth on May 30, 2012: Terrific advice for anyone in sales or customer service! And the … There’s only so much that a tech manual or demo can teach. To be successful at selling you also have to start conversations with your customers. Today, I want to write a essay about sales associate. Encourage your employees to speak to customers in a format. Voted up and up! Continuously exceeded monthly sales targets by over 20%. As an extension of this, retail employees of today *must* understand how to use technology. How to be a good sales associate in retail store. , President and CEO of Boyer Management Group suggests time periods as short as 1 hour. Implement hands-on training. For instance, at my store, new recruits were shown a series of short videos which provided a lot of information about the sales cycle, store policies, and other things to expect. Skills a Good Sales Associate Should Have. SELL YOURSELF: Demonstrate your sales acumen by “hard-selling” your experience and skills to the interviewer, using the same body language and techniques you would use if you were selling their product or service. Contrary to many people, I loved it. Need more staffing tips and insights? This template forces an employee to pay more attention to what the customer is saying. Work hard to keep the sales floor clean and organized so that it is as attractive as possible for customers. I see you are looking at ___(an item)__. A lot of companies offer you incentives called "spiffs" for selling a certain amount in one sale or for selling certain items. As social media and influencer marketing becomes more popular, associates may need to act as “brand ambassadors” who endorse and help promote the retailer on social media. This article provides a solid guide to get started, but the general idea is to create a scenario with goals for your staff to act out. I never work as a sale associate (retail sales). Role-playing is one of the very best ways to train someone in retail. It is also your job to make sure that your store is clean and inviting to customers. Naturally, one of the most important attributes for any top salesperson is to be an effective communicator. While you don’t need to be an extrovert to be a great retail employee (I knew one or two introverts who crushed the game), you do have to be friendly. http://www.evancarmichael.com/support/ - SUPPORT ME :)Like this video? Ultimately, remarkable retail employees are both born and made. Consider role-playing during slow or off hours. From your very first day on the job as a sales associate, y, As an extension of this, retail employees of today *must* understand how to use technology. Just practical, award-winning content sent straight to your inbox. Open body language helps the customer feel heard — and it can actually help your employees pay better attention. If you aren’t capable of articulating your thoughts in an easily comprehensible manner, even your best sales pitches will ultimately fall on deaf ears. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Associates must also be able to prioritize customers and other tasks. (More on this later.). Take, for instance, Apple. For most firms, incentives and motivation for sales associates comes after you must have reached a target. Stores also tend to change their displays up weekly, requiring employees to learn anything from a minor new layout to a complete store shift. It’s also important for managers to immediately call out communication successes and failures while they’re fresh in the employee’s mind. If they open up to you this is the time to start a conversation and move in on the sale. August 23, 2019 | By Simon Fogg | Reviewed by Mark Slack, CPRW. Learn about the sales associate skills needed for success in retail, so you can think on your feet and move between your various duties with ease. When your retail store or HR department is thinking about sales associate job skills, there are a few good skills for retail to consider. Forward-thinking retailers are starting to capitalize on this practice by turning their associates into influencers. Highly skilled at leveraging consultative sales techniques to upsell products and exceed sales targets. This article is accurate and true to the best of the author’s knowledge. Voted Ohio’s Salesperson of the Year in 2017. Senior Sales Associate Tommy Hilfiger, Columbus, OH 2015–present. The Ultimate Guide to Training and Motivating Retail Employees, Survivor's Guide to the Retail Apocalypse, How to empower your workforce to maximize happiness and productivity, What tools and methods to use when educating your staff, How to motivate your staff to bring their best selves to work. It is your job to close the sale with your customers. Focus on the skills that they’ve listed as “desirable” or “preferred” in their job ad. It’s also important for managers to immediately. Modern shoppers are extremely well-informed and 83% of consumers believe that they’re more knowledgeable than retail associates. , actually sends new employees on entire days of interactive training to fully understand LUSH’s products. These include, empathy, active listening, patience, adaptability, communication skill, and more. when you’re putting together your resume, never forget that if you want to prove how well you can sell, make sure you’re marketing yourself as well as you possibly can. Meanwhile, you’re still not earning a paycheck. A Retail Sales Associate is responsible for all sales activities and sales associate job duties, from greeting customers, answering questions, offering assistance, suggesting items, lending opinions and providing product information. Connect with her on LinkedIn, Twitter, or Google+. Far too often sales associates come across as very pushy and it can make the customer feel very uncomfortable. A tremendous retail employee is interested in figuring out what a customer wants and how to get it to them. Are you a _(profession)_. I see you have a Bears cap on. To successfully engage shoppers, your team must develop the right industry expertise. Every day adds more bad news to your credit card. Writing a good retail sales associate resume can seem endless. pantho007 from Rangpur on August 02, 2012: This should be a must read for anyone in the industry. The store I worked at used all of these methods at different times throughout my employment and I always found them to be extremely useful. The truth is that sometimes you will have to work with a customer who wants to take things very slowly, and you’ll have to match your pace to theirs. Start in the middle with the sales associate job description resume section. Written by RETAIL SALES ASSOCIATE (Former Employee) at Men's Wearhouse - Lexington, KY – July 17, 2019 I loved the customers and helping them make their events the best they could be. Is it warming up outside yet? You should provide the players with a template for what you want them to say to start out with. When you’re composing your retail sales associate resume, be sure to approach each part as its own distinct section. Either read labels and find the answer out for them, ask a fellow coworker, or turn the sale over to someone with better knowledge about the product. They will not trust you after that and will want to continue on their own or with a different sales associate making you lose the sale. For a job that requires you to be on your feet for 5+ hours, you would think this trait would be a no-brainer for managers to hire for. Retail is fast-paced and fun. Your employees need to know how to work a customer through the stages of the sale. I worked retail at a national women’s clothing retailer for three years in college. For example, if an associate is slow to understand how your POS system works, they may end up delaying the checkout process, thus diminishing customer satisfaction. . Looking to make a living in the competitive world of sales? There are many great retails employees out there. The best salespeople aren’t always talking. As a sales associate, you are part the company’s image or brand. Hi, how are you doing today? Francesca Nicasio is Vend's Retail Expert and Content Strategist. The best way to develop industry knowledge is to regularly keep up with what’s going on in your field. To become a good listener, a sales person must resist doing this. You can then approach them and say "I see you are looking at ____. Many people who become retail sales associates start out as a cashier on a register or in the customer service department. You write, delete, write, delete, and keep going until you feel yourself getting old. Undeniably, retail sales associates should go through a soft-skills training program. I can still tell you the four pant cuts they had during my time and what made them different. Retail as an industry is geared towards making customers’ lives better through one product or another. During my time there were more than a few older employees who could never figure out how to work the register well and as such created backups at the counter, ultimately causing a lot more work for everyone else and headaches for customers. The most important trait in a sales associate is an interest in helping others. This is a skill that can only be gained after working hands-on with all your products for a period of time, but there are  some things that management can do to make the process easier. A great retail sales associate has a very deep knowledge of your catalog. Common Mistakes for Sales Associate Resumes. I’ve been lucky enough to work with more than a few. Things like nodding and having an open stance show the customer that you are listening to what they have to say. This is a skill that can only be gained after working hands-on with all your products for a period of time, but there are some things that management can do to make the process easier. Or you’ll be confronted with a customer that wants you to run to the back ten times to find exactly the right product. Excellent customer service skills; Product knowledge; People skills: be able to talk to different customers and start conversations; Efficiency: be able to help multiple customers at times; Suggestive selling: increase the company's profits by adding on to each sale; Be able to work under pressure and meet goals The retailer looks for “people that can’t be told things are impossible.” This will ultimately lead them to be able to sell well, educate the customer on products relevantly, and provide top-notch customer service. There are two main things that will help you make big sales and provide great customer service: This means that you will have to read about your products, pay very close attention during any training you receive, and listen to customers and coworkers when they tell you about certain products and brands. This way, you can ease into the workday and have a little time to prepare before going out on the sales floor. To excel as a salesperson, you have to be able to put yourself in your customer’s shoes and show genuine empathy for each of their individual situations. I’m here to help! If they ask you a question you do not know the answer to do not try to make up a reasonable answer. It is such a joy when you find someone courteous, helpful and knowledgeable. Retail sales associates should learn to collaborate with managers, vendors, and other team members in order to achieve the company’s short and long term goals. 15. Quick take: Want to boost the perfromance of your sales staff? I've seen some great sales people, and some not-so-great. Don't lie to your customers. Self-motivated: To succeed as a sales associate, you must be totally self-motivated. Most employers can provide you with on-the-job training, in order to allow you to competently sell their products. Empathy is the basis for amazing active listening skills and more than one expert has identified this trait as the thing that will save brick-and-mortar retail. Give relevant bullet points and quantifiable achievements to make it powerful. Before we jump into this, I want to stipulate that when hiring a retail sales associate, managers should look at a candidate’s natural traits and attitude. Once it’s time for you to speak, give the customer a … That’s what Elevator, an accessories and jewelry boutique in Toronto is doing. These can add up quickly and amount to a lot on your paychecks. Remember the positives and negatives so you can fit each customer with the perfect product for them. A: A retail sales associate is an entry-level salesperson who works in a retail store selling products to customers. Friendliness provides an essential basis for all selling and customer service skills. To be a good sales associate, become very familiar with your store’s various items, their uses, and advantages. Many retail sales people earn commissions based on the number of sales they make. Your employees need to know how to work a customer through the stages of the sale. As you release new items, pick the top 5-10 items to include on some type of infographic to again, disseminate the information about these products. Again for a retail sales representative presentation is very important for he is the very 1 st face of the company or the company visiting the customer, to be the face of the company need not be taken lightly as the retail sales representatives presentation is the company’s presentation. This is a great product for____. Teach these to your brand new employees to as the foundation of their knowledge. You’ll need good attention to detail and strong relationship building skills. Although it is nice to enjoy what you dom we are all in it to make some money whether your salary goals are high or just enough to get by and enjoy your free time. It’s no longer enough to have basic product knowledge. Taking someone who knows nothing about putting a men's wardrobe together and teaching them how to match and dress like they are ready for that next job interview is what it is all about and when they … Your employees will need to be articulate while greeting customers, answering their questions, explaining to a customer why one of your products will solve one of their problems and more. As an Apple recruiting manager has said, “We’ve learned to value magnetic personality just as much as proficiency.”. Sales associate is the main force for any corporation, whatever you are a manufacturer, or even a consulting firm or retailer/distributor, sales associate always play a … So much of retail work is seamlessly integrated with things like. 9. This will let them know that you are interested in what they do and why they are in your store. I had a manager who was excellent at this. A good salesperson needs to satisfy a client’s needs. No fluff. You will receive a confirmation email shortly. Be … Please give it a thumbs up below and/or leave a comment - Thank you!! Proactive. There’s not too much more to say about this other than that working the floor is a demanding activity and people need to be hired accordingly. People skills: be able to talk to different customers and start conversations, Efficiency: be able to help multiple customers at times, Suggestive selling: increase the company's profits by adding on to each sale, Be able to work under pressure and meet goals, Customer recovery: make sure that if something goes wrong you offer to fix it and keep the customer. There’s no better way to learn about an item than to use it. skills are crucial for all customer service and salespeople. Top performing Sales Associate with nine yearsÕ experience in retail sales and a reputation for exceeding performance benchmarks. Patience is a crucial ingredient in excellent customer service skills. Watch the Pros in Action One of the best ways to learn the tricks of the trade, completely free of charge, is to watch other sales associates in action. Thanks for signing up to the Vend newsletter. You use your product knowledge to help potential customers make informed purchase decisions. Use modular training, in which you train in short segments, rather than long ones. be. Modern shoppers are extremely well-informed and. Selling can range from simply helping customers find what they’re looking for, to actively encouraging customers to buy more, or to buy specific things to achieve sales goals. Check out The Ultimate Guide to Training and Motivating Retail Employees, an in-depth resource packed with actionable takeaways for motivating employees and boosting staff productivity. Sure, folding clothes was boring, but selling was an exercise in creativity and people skills that I just couldn’t get enough of. always. My store did this with new recruits in three-hour sessions over some days, but. Since your main job is interacting with customers, employers want to know that you’re an active listener, good communicator, empathetic and that you have a positive attitude. Greet customers and treat them in a friendly and professional manner at all times. I’ve lumped these two skill sets together because your best customer service providers should be your best salespeople. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. “people that can’t be told things are impossible.” This will ultimately lead them to be able to sell well, educate the customer on products relevantly, and provide top-notch customer service. on retail selling and perhaps a few self-made videos on your particular store using your phone. selling. How are they doing this year? Forward-thinking retailers are starting to capitalize on this practice by turning their associates into influencers. Sales Skills . Stores update their inventory roughly once a month, giving employees a whole new catalog to memorize. An empathetic employee is one who can put themselves in your customers’ shoes and truly understand what they want. You may be constantly working and calling and negotiating, but you can't seem to get the sales figures you want. Use positive and negative scenarios that have actually happened in your store to help employees learn from real mistakes or successes. This means that you usually have to keep up with a sales goal. However, much of what is needed is attitudinal and should be hard-wired in those who are hired to deal with customers. If they seem annoyed that you are talking to them then leave them alone for the rest of the time they are shopping or you might lose them. By providing your information you agree to our privacy policy. Good customer service skills are important to becoming a retail sales associate. So much of retail work is seamlessly integrated with things like mobile POS technology that it is not an option for a sales associate to struggle with technology. Most sales associate positions have very similar job descriptions no matter what you are selling. This never really ends either. Retail Sales Associate Job Description. In-store associates need to be true experts and provide information that shoppers don’t already know. For instance, a store that sells multiple fits of pants may want to create a little infographic of the key differences between the pants to help employees learn them quickly. This is especially easy in retail, where you have the luxury of being in close proximity to other sales associates at all times. These people are tougher to crack. Active listening should engage your whole body. The great thing about being a sales associate is that you most often have the opportunity to make commission or bonuses based on your own personal sales or the store's sales. If your store is experiencing a downturn, your employees need the ability to recover from slow days or months. All the skills involved in retail are developed out of the inherent traits and can be taught on the job. Let’s look at some of these skills and traits in more detail below. Sales associates don’t have to wait for a customer to call for help before offering assistance. Retail associates must be able to work with multiple customers at once while taking care of go-backs and keeping the store neat. believe that they’re more knowledgeable than retail associates. However, by studying the habits and qualities of successful salespeople, you can tweak your own sales process and start trending those sales numbers back up. Screening and qualifying new employees is of critical importance to a retailer. People like this are the easiest to talk to and sell products to because they are open to talk to you and are usually not the anti-sales associate type. If they push you away on the first approach, give them their space. You can start a conversation with customers based on anything you notice about them. 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Stages of the Year in 2017 thumbs up below and/or leave a comment - you!